SEO - Search Engine Optimization

Site optimization for Google, Bing and Yahoo
Search Engine Optimization

Internet search engines (Google, Bing, Yahoo ...) are starting points where we usually find information. When users search for specific keyword, most often they visit links from first page only and in biggest percentage only the 1st link. As each visitor is potential buyer, your interest is to be positioned in keyword search result page closest to the top. This is where the SEO (Search Engine Optimization).

Search Engine Optimization (SEO) is a process which aims to improve your site position in Search engine results. It is a set of methods and techniques we use to promote individual pages, what increase total number of visits to the website. SEO is divided into two categories: On-page and Off-page optimization.


A deeper analysis of the technical elements of your web site that require attention or change.

Google and other search engines analyze all visible pages, and search for keywords. The most frequent keywords found while searching are positioned as relevant for the analyzed page. If a keyword is not mentioned or poorly mentioned in a page it is not realistic to expect that it will be shown in the search results for that keyword

Good SEO prepared page implies optimal ratio between use of keywords and its locations. Only if optimized in this way page will meet minimum requirement to be displayed in search engine results

SM Digital offers a one-time SEO service for the agreed keywords. Our methods are based on the recommendations of relevant Search engines and do not use techniques that may endanger brand or website ranking

Off-Page SEO

Building your web site online reputation.

While on-page techniques creates the preconditions for page to show in search results, off-page SEO enables better page rating. In the search results, leading search engines algorithms gives advantage to more popular sites. Off-page optimization involves several activities related to a specific page with objective to make search engine aware that page is very popular.

One of the services we offer is creation & management of your site reputation. Methods we use to achieve that goal are off-page techniques such as link exchange and quality links creation to your pages. This is a long-term process that requires continuous optimization especially with keywords with strong competition.


  • Current site position analyses
  • Defining SEO goals
  • Determination of target markets and groups
  • Choosing relevant keywords
  • SEO strategy creation
  • On-page SEO optimization
  • Off-page SEO optimization