When defining the optimal promo activities mix, we put focus on a detailed target group analysis and careful planning in order to achieve the greatest possible reach and the desired frequency. Each digital marketing channel has its own
peculiarities and their role in a specific marketing strategy will be adapted to its objectives in order to achieve maximum efficiency.
The largest number of campaigns include the use of display advertising or banner advertising on relevant sites and portals, advertising on social networks usually through Facebook Ads, Search Engine Marketing (SEM),
as well as e-mail marketing.